Manage by Designing: Approaches for Everyday Innovation

Acquire a powerful skill set for flexible thinking and creativity, based on groundbreaking research and practice

Every day, managers have opportunities to improve their organizations by creating and remaking processes, structures, products, and services. To excel at this, they need to expand on their roles as analysts and decision-makers to become competent as designers.

This program introduces managers to the principles of “design,” a powerful skill set for flexible thinking and innovation, based on groundbreaking research by Dr. Fred Collopy and his colleagues in the Weatherhead School of Management’s Department of Information Systems. Although managers’ skills as designers often determine the success or failure of their organizations, we give relatively little attention to developing design skills. When managers do study designing, they learn to reframe problems, to sketch and prototype their ideas, and to apply the logic of possibilities to see through default situations. Managers are already deeply engaged in designing as part of their everyday work. This program builds on their success, helping managers contribute to their organizations at a new level through design thinking, design skills, and design experiences.

Topics

Learning Outcomes

As a result of attending this program, participants will:

Who Should Attend

Managers across all functional areas. Participants of this program can continue developing design skills in Visual Thinking for Managers.

Costs

Individual Participants: $645
Package Pricing: 1 class day per participant

Available Discounts