Faculty – Casey Newmeyer

CaseyNewmeyer - Assistant Professor, Design & Innovation

Assistant Professor, Design & Innovation

cen12@case.edu
(216) 368-6404

Initially Appointed: 2011

Starbucks within Barnes & Noble, Dell with Intel inside, and FedEx Kinko’s are examples of brands joining together to form a partnership. Casey Newmeyer, PhD, focuses her research on brand partnerships and alliances such as co-brands and brand acquisitions. From the perspective of a marketing manager, she outlines how such brand pairings impact the firms involved and their existing branded products and services. Prior to transitioning to a career in academia, Dr. Newmeyer worked in marketing roles for companies such as FedEx, XM Satellite Radio, and Northrop Grumman.

Ph.D., University of Pittsburgh: Katz Graduate School of Business, 2011
M.B.A., Rollins College Crummer Graduate School of Business, 2005
B.A., University of Pittsburgh, 2003


Interests and Courses

Recent Courses and Syllabi

Course evaluation ratings (login required)

Selected Publications



Presentations

  • Newmeyer, C. (Presenter & Author), Ruth, J. (Author Only) Academy of Consumer Research, "IN GOOD TIMES, IN BAD TIMES: HOW CONSUMERS ATTRIBUTE RESPONSIBILITY IN COBRAND-HARM CRISES", Academy of Consumer Research, Chicago, IL. (2013).
  • Newmeyer, C. (Presenter & Author), Ruth, J. (Author Only) AMA Winter Educators Conference, "RETAIL CO-BRANDS AND CONSUMERS’ ATTRIBUTIONS OF RESPONSIBILITY ", American Marketing Association, Las Vegas, NV. (2013).
  • Newmeyer, C. (Author Only), Swaminathan, V. (Author Only), Hulland, J. S. (Presenter & Author) AMA Winter Educators Conference, "When Brands Trade Hands", American Marketing Association, Austin, Texas. (2011).


Academic and Professional Activities

  • Committee Member, UGIS + MAPS Marketing Major Development, 2012 - Present


Awards

  • Intramural Research Funding, (2013).
  • Nancy and Joseph Keithley Fellow in Business Marketing, (2013).



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Weatherhead School of Management
Case Western Reserve University

10900 Euclid Avenue
Cleveland, Ohio 44106-7235 USA

216.368.2030

weatherhead@case.edu