Faculty – Rakesh Niraj

RakeshNiraj - Associate Professor, Design & Innovation
Director of Undergraduate Marketing Programs
Associate Professor, Design & Innovation

rkn10@case.edu
216.368.0799
Peter B. Lewis Building 235
Office Hours: By Appointment Only

In the digital age, marketers collect and use a lot of data to understand customer behavior and formulate appropriate strategies. Rakesh Niraj's research deals with both analytical and empirical modeling of marketing strategy in such areas like information sharing, price targeting and customer relationship management (CRM). His recent research has also examined the relative impact of network effects and quality on new product success in high-tech industries. One ongoing project examines the impact of peer effects in various aspects of behavior (like what brand, through what kind of channel, and whether in a store or remotely) in purchasing high-tech products like personal computers. His other ongoing projects deal with satisfaction, loyalty and profitability in online commerce environment and also in home buying. He is teaching courses on marketing management and marketing metrics at Weatherhead.

Curriculum Vita

PhD, Washington University in St. Louis, 2001
MSBA, Washington University in St. Louis, 1998
MBA, Indian Institute of Management, 1991
BA, University of Delhi, 1989

Initially Appointed: 2009

Interests and Courses

Research

Retailing and Distribution, Customer Relationship Management, Consumer Choice Models

Teaching

Marketing Research, Communications Management in a Digital Marketplace, Marketing Management, Marketing Metrics

Recent Courses and Syllabi

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Selected Publications


Presentations


Academic and Professional Activities


Awards