Faculty – Robert Widing

RobertWiding - Professor, Design & Innovation

Albert J. Weatherhead, III Professor of Management
Professor, Design & Innovation

(216) 368-2046

Initially Appointed: 2012

Robert E. Widing II, PhD, came to Weatherhead from the Macquarie Graduate School of Management (MGSM Limited) where he served as dean, professor, and managing director. Prior to his work at MGSM, he was provost and professor of marketing at the Thunderbird School of Global Management. Earlier in his career, Widing held the Coles Myer Chair of Retailing and Marketing and served as associate dean of graduate studies at the University of Melbourne and had appointments at Bond University in Australia and at Weatherhead. He also held an honorary appointment at Thammasat University (Bangkok) and a conjoint professorship with Universitas21 (Singapore).

Widing was awarded the highest marketing research honor in Australasia, the Distinguished Marketing Researcher Award from the Australia-New Zealand Marketing Academy. He has been recognized as a “Top-Ten” academic marketing researcher in Asia and Australasia by the Journal of Marketing Education. Six of his more than 100 publications have received awards, including ones from the American Marketing Association and the Academy of Marketing Science. He is the lead author of Customer Behaviour: Consumer Behaviour and Beyond (Thomson Learning). Widing’s teaching has been recognized through eight awards from four universities, and he has also been listed in Businessweek as an “outstanding faculty member.” He has consulted with and given talks to numerous academic and business organizations in Australia, Asia, Europe, the Middle East, and North America. He is a dual citizen of Australia and the U.S.

Ph.D., Ohio State University, 1986
M.B.A., Ohio State University, 1979
B.A., Ohio State University, 1977

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    Weatherhead School of Management
    Case Western Reserve University

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