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Posted 11.22.13

Marketing Analyst at Nestlé

Solon, OH

Born and raised in Cleveland, Ohio, Camille Thornton seemed destined to become a part of the Case Western Reserve University community. In high school, Thornton served as a Congressional Page to the late Congresswoman Stephanie Jones, a Case Western Reserve alumna herself.

Thornton entered Case Western Reserve with a full scholarship in the fall of 2005, intent on pursuing a business degree from the Weatherhead School of Management. Through a mixture of SAGES and Weatherhead classes, she gradually gravitated towards a focus on marketing, a field she had always had an interest in. “To me, marketing is a marriage between quantitative deep analysis and creative,” Thornton says.

At Case Western Reserve, Thornton became involved in campus organizations, participating in the Marketing Association, African American Society and University Program Board (UPB), the latter of which she was vice president. During her junior year, she became the first Case Western Reserve student to study a semester at the historically black university Fisk University since the inauguration of the exchange program in 2002; the program had always sent Fisk students to CWRU, but never the other way around.

The most important advice Thornton gives to current and prospective undergraduates is to find internships. “Internships serve as an opportunity for you to understand what you want to do, as well as what a company is like,” Thornton explains. “It’s a two-way learning experience.”

Abiding by her own advice, Thornton has learned much from her own internships, beginning even before the start of her college career. Thornton’s first foray into the working-world of marketing came when she worked for All Points Connect, a marketing firm contracted by the Cleveland Cavaliers, as an intern the summer before her freshman year. The following summer, Thornton accepted a position as a marketing intern for Key Bank.

During the summer of her junior year, Thornton interned at American Greetings, the world’s largest publicly traded greeting card company. While there, she worked alongside artists and other creative people on the Target Corporation account.

After graduation, she accepted a full time position at American Greetings where she held the position as marketing analyst and worked with artists in a development process that would eventually land finished cards on store shelves. “We would walkthrough what worked and didn’t work,” Thornton recalls.

In 2012, Thornton enrolled in the Global accelerated MBA program at Cleveland State University, spending two weeks in Milan, Italy, and Barcelona, Spain,s studying international business. After graduating from the program, Thornton began working for Nestlé, the Swiss food and beverage company, in Solon, Ohio, as a marketing analyst where she is currently responsible for gathering and sharing data on the Hot Pockets brand.

For the future, Thornton plans on continuing her career in brand management, with the goal of making director of marketing. At the same time, she sees the value of giving through teaching and has interests in pursuing a PhD and becoming a professor. Though, in the meantime, she enjoys the action that comes with her job. “I like being on the front lines, building and growing a brand.”

 

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