News

Posted 2.26.13

Sherry Sanger’s, PhD '14, scholarly contribution titled, “Toward a Conceptual Framework for Understanding Mechanisms of CMO Decision Making: Decision Styles, Entrenchment and Disruptive Strategies,” was recognized as the “Best Paper” in the Marketing Theory track at the 2013 American Marketing Association (AMA) Winter Educators’ Conference held in Las Vegas on February 15 through 18, 2013. Weatherhead's Jagdip Singh, AT&T Professor of Marketing, Department Chair and Professor of Marketing and Policy Studies, co-authored the paper.

The AMA Winter Educators’ Conference is an annual meeting of marketing academics and practitioners from all over the world. Sanger’s research stood out from contributions of leading academicians, PhD students, and practitioners whose work was accepted for the competitive paper sessions at the conference. Sanger is currently a student in Weatherhead School of Management's PhD in Management: Designing Sustainable Systems program.

---
Learn about Weatherhead's PhD in Management programs.



News Archives:

2014
2013
    December
    November
    October
    September
    August
    July
    June
    May
    April
    March
    February
    January
2012
2011
2010
2009
2008
2007
2006
2005
2004



Social Media
Weatherhead School of Management
Case Western Reserve University

10900 Euclid Avenue
Cleveland, Ohio 44106-7235 USA

216.368.2030

weatherhead@case.edu