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Posted 11.8.05

Capitalism at the crossroads and fortune at the bottom of the pyramid will be the topics of the first 2005-2006 B·A·W·B Colloquium Series as Stuart Hart, the S.C. Johnson Chair of Sustainable Global Enterprise and Professor of Management at Cornell University’s Johnson School of Management and author of Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World’s Most Difficult Problems, speaks on November 8th at 4:30 p.m. at Case Weatherhead’s George S. Dively Building.

A reception and book signing will be held following his speech at The Center for Business as an Agent of World Benefit in Room 208 of the Peter B. Lewis building.

Hart’s research interests center on strategy innovation and change. He is particularly focused on the implications of environmentalism and sustainable development for corporate and competitive strategy. He has published over 50 papers and authored or edited five books. His work has appeared in leading scholarly journals, including the Academy of Management Review, Academy of Management Journal, Strategic Management Journal, Management Science, and Journal of International Business Studies, as well as leading practitioner journals, such as Harvard Business Review, Sloan Management Review, Academy of Management Executive, Strategy+Business, and Foreign Affairs.

He wrote the seminal article “Beyond Greening: Strategies for a Sustainable World,” which won the McKinsey Award for Best Article in Harvard Business Review in 1997, and helped launch the movement for corporate sustainability. With C.K. Prahalad, Hart also wrote the path breaking 2002 article “The Fortune at the Bottom of the Pyramid,” which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world. His new book, Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World’s Most Difficult Problems, was published by Wharton School Publishing in March 2005. In Capitalism at the Crossroads, Hart shows companies can become the catalyst for a truly sustainable form of global development—and profit in the process.

Hart has received numerous honors and awards for his work in the area of sustainable enterprise. In addition to the 1997 McKinsey Award, his 2001 paper “Do Corporate Global Environmental Standards Create or Destroy Market Value?” (written with G. Dowell and B. Yeung) won the Moskowitz Prize for outstanding research in the field of socially responsible investing. He was also recognized as a “Faculty Pioneer” by the World Resources Institute in 1999 for his work in integrating environmental and social issues into the management education curriculum. And in 2002, he received the Gerald Barrett Faculty Award at the Kenan-Flagler Business School as the faculty member who made the greatest contribution to the MBA program through teaching and service.

He has consulted, or served as management educator for a number of organizations, including Arthur D. Little, Abbott Laboratories, BASF, Battelle, Baxter, BP Amoco, Collins & Aikman Floorcoverings, Conoco, Dow Chemical, Deutsche Bank, Dofasco, DuPont, Environmental Defense, Ford Motor Company, 3M, Gemini Consulting, General Electric, Hewlett Packard, IBM, Johnson & Johnson, Nature Conservancy, Petrobras, Philip Morris, Proctor & Gamble, Shell, Steelcase, Monsanto, US-Asia Environmental Partnership, US Environmental Protection Agency, Weyerhaeuser, and the World Resources Institute.

Please click here http://worldbenefit.case.edu/center/colloquiumseries.cfm to register for this event and reserve a copy of Capitalism at the Crossroads or call The Center for Business as an Agent of World Benefit at (216) 368-3809.

By Janet Roberts

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