Weatherhead’s BS in Management develops students’ analytical skills for solving management and business problems. It grounds students in the core areas of finance and marketing through concentrated, in-depth course sequences.
As a management student, you will learn from internationally distinguished faculty and industry leaders who emphasize team-oriented management skills and the use of technology. Research and independent study opportunities, cooperative work assignments, and dynamic student organizations will add to your overall undergraduate experience.
One great aspect of this degree path is that students can select between two majors: Finance or Marketing.
Major in Finance
Builds upon strong, foundational business core and prepares graduates for careers in banking, financial management, consulting, and other fields. Provides advanced skills and knowledge for financial analysis and decision making, including:
- Understanding of global financial markets and valuation
- Theory and practice of financial modeling
- Advanced quantitative skills and application of financial analytics
Major in Marketing
Builds upon strong, foundational business core and prepares graduates for careers in market research, brand management, business development, consulting, and other fields. Coursework is organized around the themes of Analytics, Customer Relationships, and Interactive Marketing. Students gain advanced Marketing skills and knowledge, including:
- Data collection and quantitative analysis with SPSS and Excel
- Selling and sales force management
- Consumer behavior, customer–firm relationships, and brand management
- Digital marketing and e-commerce
Dean's Approved Major
A highly motivated student with a passion for business studies other than Accounting, Finance, or Marketing may develop an individualized major program of study within the B.S. Management degree (subject to advance approval by the Weatherhead Undergraduate Executive Committee). A Dean’s Approved Major consists of a 15-credit course sequence (i.e., five courses around a common theme) along with an approved quantitative course requirement chosen from BAFI 361, ECON 326, or MKMR 310.
Ready to apply? Learn about our admission requirements.
See comprehensive information about Weatherhead's BS in Management in the General Bulletin.