Faculty – Casey Newmeyer

CaseyNewmeyer - Assistant Professor, Design & Innovation

Assistant Professor, Design & Innovation

(216) 368-6404

Initially Appointed: 2011

Starbucks within Barnes & Noble, Dell with Intel inside, and FedEx Kinko’s are examples of brands joining together to form a partnership. Casey Newmeyer, PhD, focuses her research on brand partnerships and alliances such as co-brands and brand acquisitions. From the perspective of a marketing manager, she outlines how such brand pairings impact the firms involved and their existing branded products and services. Prior to transitioning to a career in academia, Dr. Newmeyer worked in marketing roles for companies such as FedEx, XM Satellite Radio, and Northrop Grumman.

Ph.D., University of Pittsburgh: Katz Graduate School of Business, 2011
M.B.A., Rollins College Crummer Graduate School of Business, 2005
B.A., University of Pittsburgh, 2003

Interests and Courses

Recent Courses and Syllabi

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Selected Publications


  • Newmeyer, C. (Presenter & Author), Ruth, J. (Author Only) Academy of Consumer Research, "IN GOOD TIMES, IN BAD TIMES: HOW CONSUMERS ATTRIBUTE RESPONSIBILITY IN COBRAND-HARM CRISES", Academy of Consumer Research, Chicago, IL. (2013).
  • Newmeyer, C. (Presenter & Author), Ruth, J. (Author Only) AMA Winter Educators Conference, "RETAIL CO-BRANDS AND CONSUMERS’ ATTRIBUTIONS OF RESPONSIBILITY ", American Marketing Association, Las Vegas, NV. (2013).
  • Newmeyer, C. (Author Only), Swaminathan, V. (Author Only), Hulland, J. S. (Presenter & Author) AMA Winter Educators Conference, "When Brands Trade Hands", American Marketing Association, Austin, Texas. (2011).

Academic and Professional Activities

  • Committee Member, UGIS + MAPS Marketing Major Development, 2012 - Present


  • Intramural Research Funding, (2013).
  • Nancy and Joseph Keithley Fellow in Business Marketing, (2013).

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Weatherhead School of Management
Case Western Reserve University

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